I have ordered a good few times and can't recommend enough and have done amongst friends and family. The shipping is unbelievably fast, the articles safely packed, cooled items arrived in an appropriate bag and are still as cold as if they just came out of the fridge. The product pages are brilliant. All the info you need is available like the full list of ingredients, benefits and feeding guides as well as linked articles for more background info. The focus on natural/holistic products is very welcome and much needed as most pet shops are full of chemicals or highly processed foods. The rewards scheme is a very nice add on too.